Loved by customers everywhere. Don't miss out.

“I don’t usually buy clothes online. I like to touch things first. But the size chart was clear, the tracking kept me updated the whole way, and it arrived beautifully packed. It felt like ordering from a friend rather than a big company.”
Helen R.
“I wasn’t sure between two sizes, so I emailed before ordering. Mae replied the same day, asked for my measurements and recommended the right one. Knowing I had 30 days to return it gave me the confidence to try. In the end, I kept it.”
Patricia W
“I’m in my sixties and had started to think bright prints weren’t for me anymore. This dress proved me wrong. It’s comfortable, flattering and fun, and my husband said I looked like myself again. I’ve already got my eye on a second colour.”
Mary V.
“At this price I honestly expected thin fabric and loose threads. I was pleasantly surprised: the stitching is neat, the material feels lovely, and it’s held up perfectly after a few washes. It looks far more expensive than it was. I’ve already recommended the shop to my sister.”
Margaret T.
“I’ve always struggled to find dresses that don’t cling around my middle, so I almost didn’t order. I’m so glad I did. It skims beautifully, the fabric is soft, and I could sit through a long lunch without tugging at it once. I ordered my usual size and it fits perfectly.”
Elizabeth M.
“I was worried the colours would look dull in real life, like they often do online. Not this time. The coral is just as bright as in the photos, maybe even brighter. I wore it to my granddaughter’s birthday and three people asked where it was from.”
Kerry B.

Bundle up and save an extra 20%!

SPRING SALE AT Elsie & Mae

Since 2011, we’ve been helping women find clothes that feel as good as they look: colourful, comfortable, and made for real life.

Spring is almost over, and so is our Spring Sale. Some of our most-loved styles are reduced to make room for summer, and once a size sells out, it won’t be restocked at this price.

This sale is our way of thanking our loyal customers and welcoming new ones into our store. It’s a chance to discover our style, our values, and the care we put into everything we do.

Our favourite colours always go first. If something catches your eye, don’t wait too long.

With love,

Elsie & Mae (mother & daugther)

SPRING SALE AT Elsie & Mae

Frequently asked questions

How can I return my product?

If you're not completely happy with your purchase, you can request a return within 30 days of receiving your order. Simply contact our customer support team with your order number, and we'll guide you through the return process. Returns are subject to our return policy.

How can I make sure it will fit me properly?

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own. If you're in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

How do I track my order?

Once your order is confirmed, you'll receive an email with your order number. When your tracking information becomes available, we'll send you an update. You can also visit our order tracking page and enter your order number or email address.

How long does shipping take?

Orders are typically delivered within 8–12 business days. Once your order has been shipped, you'll receive tracking information so you can follow your parcel.

I have an issue with my order. How can I contact you?

If you experience any issues or have questions about your order, please contact our customer support team through the Contact Us page on Daily Aussie. We're happy to help!